Trap. The combination of the genres of trance and rap usually through sound mixing and editing, has become a staple of parties and festival shows. They share similar use of synth, heavy base and spoken words to create music.
When we talked in class about usability and the internet, it sounded like the conclusion as to what makes a usable website is simplicity. Creating a website to serve a very obvious purpose is the key to usability.
Every day we are faced with multiple typefaces: the good, the bad and the ugly. Some help us to read faster and more clearly, some to invoke a specific feeling or emotion, all the while persuading us to do something (or buy something).
... and how clashing implications continue to shape our reactions to these colors.

Depending on the region and cultural upbringing, one may have different connotations associated with the colors black, white, and red.
When talking about the ethics and rhetoric of data displays in class, I brought up the example of geographic information system (GIS) and their technique of interpolation.
"The Cognitive Style of Powerpoint" makes the assertion that:

The core ideas of teaching- explanation, reasoning, finding

things out, questioning, content, evidence, credible authority not patronizing

authoritarianism-are contrary to the cognitive style of PowerPoint.
When I first pulled out Tufte's packet on Power Point, it looked like one of the most boring texts on the planet. 30 pages on the style of Power Point? But as I read, I started to see his point and even found myself laughing at certain parts (talking about the “stupefied audience”).
Since media technology has advanced past the typewriter, the capabilities of visual, and eventually digital, rhetoric using images have grown exponentially. By appealing to different human attitudes and emotions, digital images have the ability of persuasion and gaining compliance alike.
Often referred to as graffiti, tagging, or more negatively as vandalism, street-art has been around for 40ish years as it was birthed in the 70 but only gained a real popularity in the mid-80’s.



The colors black, white, and red have been associated with human feelings since the beginning of time. Black or darkness brought about feelings of panic, white or light brought about feelings of joy, while red or danger brought about feelings of danger, these assimilations were discussed in The Rhetoric of black white and red by Caivano and Lopez. Although color does a wonderful job of grabbing the reader’s attention, I believe we have forgotten just how powerful black and white advertisements can be.

When the visual is left black and white the audience has the power to determine the picture the way they see fit. The audience has the ability to determine the color scheme, the background color and the color of the text. With the use of black and white the reader’s imagination will allow them to create the perfect image. With black and white images everyone will see the image in a different way, whereas with color, the designer of the document is telling you how to view the paper.

Take this advertisement for Olympus cameras, the Black and white photo allows the audience to create their own canvas, and incorporate colors if they see fit. The advertisement allows the imagination to run wild, while thinking of all the images that can be captured with this device.

When thinking of street art most people would assimilate graffiti with color, as would I. However, when the picture is captured in black and white it allows the audience to once again fill in the space with the colors they see fit.

There are many successful companies that have also built their empires on the use of two simple colors, black and white.

Black and white images can be a very powerful marketing tool. Unfortunately, this take on advertising is underutilized. 
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