Trap. The combination of the genres of trance and rap usually through sound mixing and editing, has become a staple of parties and festival shows. They share similar use of synth, heavy base and spoken words to create music.
When we talked in class about usability and the internet, it sounded like the conclusion as to what makes a usable website is simplicity. Creating a website to serve a very obvious purpose is the key to usability.
Every day we are faced with multiple typefaces: the good, the bad and the ugly. Some help us to read faster and more clearly, some to invoke a specific feeling or emotion, all the while persuading us to do something (or buy something).
... and how clashing implications continue to shape our reactions to these colors.

Depending on the region and cultural upbringing, one may have different connotations associated with the colors black, white, and red.

  ... and how clashing implications continue to shape our reactions to these colors.

      Depending on the region and cultural upbringing, one may have different connotations associated with the colors black, white, and red. Even before our ancestors began to communicate with language, they attached associations to these colors. They were able to hunt when it was light out, and as a result, white carried with it a positive connotation. Red was associated with sunset, and black was associated with the dangers of night. Red was associated with blood and harm.This is both similar and different from modern day Christianity. While black and red continue to be associated with the devil and damnation, the color red is also affiliated with charity via Christ's gift of blood. However, Christianity is not the only culture to develop a positive association with red.



 In South America, individuals have been known to paint a red stripe around an infant's wrist in an effort to resist evil and illness, which infant are said to attract due to their innocence and vulnerability. In fourteenth century England, red was deemed the most appropriate color for rulers and knights because it symbolized courage. This is similar to Eastern cultures such as japan, where red and white symbolize good luck, power, wealth, and the purging of evil entities. In many cultures, white is scene as the force of good and black is seen as the force of evil. However, many formerly and continually suppressed cultures may argue otherwise (namely Native Americans and those of African descent).

                            How does this relate to modern day Western cultures, you ask?


       Caivanio and Lopez argue the idea of chromatic sublimation, where each color portrays a particular emotion in advertising. Red promotes liveliness and sex, and black is associated with night, sophistication, and mystery. By using these colors and associated, marketing groups can effectively attract an audience to purchase or consume their product as seen above. By continually studying how the connotations of these colors are evolving, companies and groups can continue to increase their power of persuasion.
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When talking about the ethics and rhetoric of data displays in class, I brought up the example of geographic information system (GIS) and their technique of interpolation.
"The Cognitive Style of Powerpoint" makes the assertion that:

The core ideas of teaching- explanation, reasoning, finding

things out, questioning, content, evidence, credible authority not patronizing

authoritarianism-are contrary to the cognitive style of PowerPoint.
When I first pulled out Tufte's packet on Power Point, it looked like one of the most boring texts on the planet. 30 pages on the style of Power Point? But as I read, I started to see his point and even found myself laughing at certain parts (talking about the “stupefied audience”).
Since media technology has advanced past the typewriter, the capabilities of visual, and eventually digital, rhetoric using images have grown exponentially. By appealing to different human attitudes and emotions, digital images have the ability of persuasion and gaining compliance alike.
Often referred to as graffiti, tagging, or more negatively as vandalism, street-art has been around for 40ish years as it was birthed in the 70 but only gained a real popularity in the mid-80’s.
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