Trap. The combination of the genres of trance and rap usually through sound mixing and editing, has become a staple of parties and festival shows. They share similar use of synth, heavy base and spoken words to create music.
When we talked in class about usability and the internet, it sounded like the conclusion as to what makes a usable website is simplicity. Creating a website to serve a very obvious purpose is the key to usability.

Many product images and icons with the color combinations red, white and black have been constructed throughout modern history: The Target bulls-eye, Coca-Cola and Wisconsin’s Bucky Badger are just a few examples. The Rhetoric of Black, White and Red illustrates the common use of these colors in advertising, depicting the cultural and emotional connections that they convey. Target’s commercials routinely employ the use of red and white, or red, white and black. Each of these colors is visually appealing on its own, but together the use is quite striking. The images shown are often lively, energetic and engaging. The viewer knows it is a commercial but is pulled in by the bold use of color and quality editing. Sometimes the spots do not even feature the items that they sell in store; instead they are selling the lifestyle, culture and pathos of the Target brand.
According to Caivano and Lopez, “the aim is that the receptor performs an action (to make or stop making something, to think or buy something)” (2003). For Target, this message is often introduced in television commercials, continued through mail advertising, and bridged via the company’s website. The message is completely realized at the store level, where the receptor aka “guest” in Target terminology, has chosen to walk into the red and white world of trying and buying. The color triad can finally engage the guest to the fullest. It is here that the guest will read signage in black text on white backgrounds, complemented by red bulls-eyes. It is a world made simple by these colors.
The following video clip on Youtube.com illustrates the common triad of red, white and black. This artistic commercial features professional dancers moving in Target colors and shapes. It is an elegant and aspirational look for the brand. Notice that there are no featured items to buy, just imagery. This lets the receptor/guest enjoy the brand without any pressure to buy.  It is a Target  kaleidoscope for the senses.
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Every day we are faced with multiple typefaces: the good, the bad and the ugly. Some help us to read faster and more clearly, some to invoke a specific feeling or emotion, all the while persuading us to do something (or buy something).
... and how clashing implications continue to shape our reactions to these colors.

Depending on the region and cultural upbringing, one may have different connotations associated with the colors black, white, and red.
When talking about the ethics and rhetoric of data displays in class, I brought up the example of geographic information system (GIS) and their technique of interpolation.
"The Cognitive Style of Powerpoint" makes the assertion that:

The core ideas of teaching- explanation, reasoning, finding

things out, questioning, content, evidence, credible authority not patronizing

authoritarianism-are contrary to the cognitive style of PowerPoint.
When I first pulled out Tufte's packet on Power Point, it looked like one of the most boring texts on the planet. 30 pages on the style of Power Point? But as I read, I started to see his point and even found myself laughing at certain parts (talking about the “stupefied audience”).
Since media technology has advanced past the typewriter, the capabilities of visual, and eventually digital, rhetoric using images have grown exponentially. By appealing to different human attitudes and emotions, digital images have the ability of persuasion and gaining compliance alike.
Often referred to as graffiti, tagging, or more negatively as vandalism, street-art has been around for 40ish years as it was birthed in the 70 but only gained a real popularity in the mid-80’s.
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