Edward Tufte’s The Cognitive Style of PowerPoint lobbies some legitimate criticisms. The medium of visual presentations has always been one that I have found difficult to approach, execute, or understand. I have routinely been confused by the formats, particularly the seemingly subjective aesthetic elements, which Tufte refers to as “Phluff” in reference to PowerPoint. Tufte scathingly criticizes much of the stylistic aspects of PowerPoint. I have always felt that a great deal of the effort put into manufacturing a PowerPoint is devoted to meaningless uses of templates, transitions and rules that limit content. The focus of this medium is on style that seems fundamentally flawed in delivering information. Tufte specifically critiques the inadequacy of PowerPoint in representing statistical graphs and data tables. Dense statistics deserve adequate representation that cannot be provided by a medium that limits the use of text. PowerPoint also necessitates the use of bullet points; virtually all that I have been taught about PowerPoint has stressed the need for conciseness and limited text. Any attempts to provide a dense body of information through text or images are fundamentally flawed in the medium of PowerPoint. The use of bulleted phrases and words rather than complete sentences might seem to condense information and cue the audience into the most important information. However, conciseness also eliminates a great deal of information, thereby sacrificing content (see Figure 1). The whole mission of the slideshow presentation is to provide the audience with the most important information, however I feel that in most cases it merely functions as a tool for the presenter to organize his or her thoughts and oversimplifies the information. Too often I have seen presenters looking at their own slides and I have been guilty of this myself. It is a medium I abhor and in short, Tufte provided evidence to ground my grievances against PowerPoint.
                                          Figure 1
0

Add a comment

Gutters, Technique, and Transitions
Judge by the Cover: Trap and Trance
Judge by the Cover: Trap and Trance
The Pervasiveness of Mickey Mouse
Seriously: A James Joyce Comic
Un-novel?
Gutter Space
Craigslist usability
Craigslist usability
Usability Nightmare: Hidden Login Links
Nielsen's Hypocrisies
Comics in Visual Rhetoric Class 2013
The Limitations of PowerPoint in Today's World
Red, White and Black=Target
Creme Brulee, Anyone?
Creme Brulee, Anyone?
Top 8 Mistakes Made in PowerPoint?
Lack of Usability: ESPN
The Cultural Significances of Black, White, and Red...
The Cultural Significances of Black, White, and Red...
Usability Blunders
Helping Hand of Another
Data Sets Displays and Cognates
(Y)OUR MAP IS WRONG
(Y)OUR MAP IS WRONG
Teaching and Engaging versus Marketing
Teaching and Engaging versus Marketing
Is pecha-kucha the future?
Is pecha-kucha the future?
Middle Schoolers, Pecha-Kucha and Edward Tufte
Understanding Visual Rhetoric in Digital Writing Environments.
Logos
Keep Calm and Do What, Now?
Transparency
Visual Rhetoric in Persuasive Digital Images
Visual Rhetoric in Persuasive Digital Images
black and white advertising
Kept My Locus
Street-art and Style
Street-art and Style
Black, White, and Red
Academic Videos
Problems with PowerPoint
Accidental Obscenity
Accidental Obscenity
Crocaducks and Duckatoos
Searching "Black, White, and Red"
The Double Meaning of Dali's Clocks
Snip. Snip. Snip.
Snip. Snip. Snip.
Ehses and the Antithesis that creates choices
Students and technical guidelines
Typeface Fail
Typeface Fail
Kress and van Leeuwan and Western Horseman
Kress and van Leeuwan and Western Horseman
Given, Ideal, New, Real
1
Misuse of Typefaces
Meta-Discourse on Composition and Visual Design
Over-analyzing typeface?
Over-analyzing typeface?
Why visual rhetoric has come to stay
Why visual rhetoric has come to stay
1
Understanding the Rhetorical Situation
Understanding the Rhetorical Situation
The Anatomy of Typefaces
The Anatomy of Typefaces
Does type font really sway an audience in all circumstances?
Typeface Choices
Typeface Choices
1
Cover Art as Rhetoric
Graffiti and Visual Rhetoric
Graffiti and Visual Rhetoric
Page Composition: Are Kress and van Leeuwen Correct?
Page Composition: Are Kress and van Leeuwen Correct?
Color Issues
Color Issues
Elementary Document Design
American Spi(ri)t
Let's get to work . . .
1
Lady Rhetorica says:
Blog Archive
Contributors
Loading
Dynamic Views theme. Powered by Blogger. Report Abuse.