Posters featuring the slogan Keep Calm and Carry On, once distributed throughout London during World War II, have seen resurgence in popularity. The iconic design is recognized by its recognized by the capital lettering set against a bold red backdrop with a crown atop the text. It is near impossible to go a day without seeing a tote bag, coffee mug, or Web page (namely the Visual Rhetoric course site) sporting the statement. Though the intended message has long been forgotten, the posters’ minimalist design has enabled the creation of countless incarnations and has popularized a style of design from a bygone era.

Arguably, the source of the Keep Calm logo’s popularity is its variability. The bold, sans-serif typeface lends an air of authority, making even goofy statements inserted in place of Keep Calm and Carry On seem witty. The small size of the crown allows for the insertion of a variety of symbols relating to the changed text. For example, decorative Keep Calm and Eat a Cupcake posters (left) substitute the icon with the silhouette of the pastry. The color palate is limited to only two hues, making for added changeability depending on the product or motto being shown. Design adaptations range from functional, like for advertisement purposes to silly, such as for apparel items. With the ease of making new posters (Keep Calm generators are abundant online), it does not look like the trend will die out anytime soon.

Given the number of variations that have come about since the documents’ publication in the 1930s, relatively few people likely know of their original utilitarian purpose. In fact, few people would probably credit it as being a government-issued document as it is bold, clever, and classic due to its sleek font and vivid coloring. The posters’ simplicity and timelessness will keep Keep Calm and Carry On in the cultural lexicon for some time. 
0

Add a comment


In class, we discussed Scott McCloud's "Understanding Comics," which is really the seminal work in well, understanding comics.  McCloud discusses just about every, and any aspect of comics that can be conceived, and our discussion on 'gutters' was interesting, as I hadn't read "Understanding Comics" in some ten years.

As an avid comics fan (buff?), I had always been told that Neal Adams was one of the genre-defining comics-book artists of his day (which happened to precede me by some 15 years).  As you can see in the examples to the right, his use of panel arrangement was completely "outside-the-box," to coin a phrase that came up in class.  That is not the interesting part, however.

What is interesting about the two examples presented here is that they do not conform to the most-often-used transition cited by McCloud, the "Action-to-Action."  Instead, these particular panels, and their arrangement, necessitate a "Moment-to-Moment" reading.  This is interesting, because there is no shortage of action in these panels.  And in McCloud's admittedly small sampling of Western comics, "Action-to-Action" panels dominate.

There is an underlying philosophy in the way stories are told, which is probably all the more exacerbated by the comics medium (65% "Action-to-Action!"), and it is the concept of agency.  McCloud touches on this a little bit in his book, but I prefer Lera Boroditsky's thought that Western (particularly American) readers are much more likely to "assign agency" when describing events.  "John hit Bob," as opposed to "Bob was hit by John."  Or "David broke the glass," as opposed to "the glass was broken." This way of constructing narratives and describing events comes out in our visual language as well, and those artists who break free of that paradigm (like Neal Adams) are to be commended.
0

Add a comment

Blog Archive
Contributors
Loading
Dynamic Views theme. Powered by Blogger. Report Abuse.