For the previous two assignments, I have analyzed typography, which has proved very interesting to me. However, this is the last blog, so I thought I would try a different media.
This is an advertisement from a non-profit organization in reference to second hand smoke. 


First off, lets begin by analyzing the figures and symbolism in the picture. At first glance, I was guilty for thinking this was a sad and simple photo. Take a look at the hand with the cigarette. Painted red nails, feminine look; this is clearly not the little boys hand. Whether it represents a mother figure or a sister is irrelevant. The point is that someone in this little boy's life is smoking and he is receiving the tail end of that.
This picture represents an intense visual argument. Because there are limited words in the picture, the viewer is forced to gather the message from the image at hand. And what I gathered from this visual argument is an extreme pathos persuasion. Any moral human would feel terrible for his child and his situation. No one wants to see a 6-year old smoking a cigarette. I think that is EXACTLY the point of this advertisement. 
In addition to the pathos appeal, I gather sometime significant from the black and white effect on the photo. Lets face it, black and white suddenly makes everything a little more serious. Why? Perhaps it is because the color is gone. Perhaps because it makes the smoke stand more significant to the photo. I think the major reason though is simply because black and white represents a different mood, a different attitude. Black and white can capture a romantic moment, a beautiful moment, but also a serious and sad moment. I think black and white could not have been more appropriate seeing as this picture needs to represent a depressing and low point for this child and to hit the guilt nerves of anyone guilty of doing this "crime."
Lastly, I just want to briefly touch on the text at the bottom right. Something about text intrigues me and deserves attention. This text may seem insignificant, but because the image is so powerful, the text does not need to be so forthcoming. I think the subtleness of the text is perfect; it forces the viewer to grasp the message without reading it right in front of them. I love that! I also love how the text simply says "Stop Second Hand Smoking." Right after the viewer sees that its like, Boom. Message completely understood. The simpleness of the powerful message is conveyed perfectly with minimal text and maximal image use.
Did this image pick at your heart? Are you more aware of the effects of second hand smoke now? If you answered yes to either of these questions, the image did it's job. This visual argument was perfect to argue the negatives of second hand smoke (are there any positives?) and to appeal to the emotion of the reader. In my opinion, message received! 









0

Add a comment

In class, we discussed Scott McCloud's "Understanding Comics," which is really the seminal work in well, understanding comics.

Trap. The combination of the genres of trance and rap usually through sound mixing and editing, has become a staple of parties and festival shows. They share similar use of synth, heavy base and spoken words to create music.

Arguably one of the most recognizable symbols in the Western cultural lexicon, or even that of Eastern cultures, is the silhouette of Mickey Mouse.

The above comic by Robert Berry appears in his Ulysses “Seen” adaptation of the James Joyce novel Ulysses.

We watched "The Machine is Us/ing Us" and had an interesting class discussion on whether it was a scholarly work or not. It was not, perhaps, “scholarly”; but it was an argument, and it made me think about the sociology of internet communication.

During our in-class discussion of Scott McCloud's "Understanding Comics: The Invisible Art," the composer brought up gutters, the space in between frames of a comic (or newspaper, cartoon or other media).

When we talked in class about usability and the internet, it sounded like the conclusion as to what makes a usable website is simplicity. Creating a website to serve a very obvious purpose is the key to usability.

In Vitaly Friedman's article "10 Usability Nightmares You Should Be Aware Of," the first item listed is  problematic hidden login links on websites.

-->

Of the recent readings for this course, I feel most compelled to comment on the writings of Jakob Nielsen. I had heard of him before, touted as the leading expert of usability.

Professor John Logie teaches us that comics have a place in academia. He teaches it in Visual Rhetoric. Why not? Comics are visual and they are graphic and they are certainly full of rhetoric. Comics teach us to engage ourselves with the comic we are viewing, on our own time, in our own space.

As of 2013, most people have encountered or used PowerPoint in a business or academic setting. Anyone who has sat through a PowerPoint presentation can most likely recall an instance when it was ineffective, i.e. too little or too much information; watered-down content; reliance on poor visual aids.

Many product images and icons with the color combinations red, white and black have been constructed throughout modern history: The Target bulls-eye, Coca-Cola and Wisconsin’s Bucky Badger are just a few examples.

Every day we are faced with multiple typefaces: the good, the bad and the ugly. Some help us to read faster and more clearly, some to invoke a specific feeling or emotion, all the while persuading us to do something (or buy something).

The very same day after we discussed Edward Tufte's "The Cognitive Style of PowerPoint", I was subjected to a PowerPoint presentation in which the student committed many of the mistakes this comedian points out in the video "How NOT to use powerpoint".

Web site usability

While discussing web design and website usability, the websites that were deemed “most usable,” all had one common trait, and that was simplicity. Simple web designs allow the visitor of the website to be in total control over the page.

... and how clashing implications continue to shape our reactions to these colors.

Depending on the region and cultural upbringing, one may have different connotations associated with the colors black, white, and red.

In our recent discussions of usability of websites, I can’t help but want to critique the website of Pine Lake Pastures, where I take horse riding lessons.

For the previous two assignments, I have analyzed typography, which has proved very interesting to me. However, this is the last blog, so I thought I would try a different media.

This is an advertisement from a non-profit organization in reference to second hand smoke.

I think that one of the flaws in data display is the lack of devotion to showing the visual verbal interdependence of the Cognate Strategies. (Kostelnick 326) There is so much data is in this world to display.

When talking about the ethics and rhetoric of data displays in class, I brought up the example of geographic information system (GIS) and their technique of interpolation.

"The Cognitive Style of Powerpoint" makes the assertion that:

The core ideas of teaching- explanation, reasoning, finding

things out, questioning, content, evidence, credible authority not patronizing

authoritarianism-are contrary to the cognitive style of PowerPoint.

When I first pulled out Tufte's packet on Power Point, it looked like one of the most boring texts on the planet. 30 pages on the style of Power Point? But as I read, I started to see his point and even found myself laughing at certain parts (talking about the “stupefied audience”).

Maybe it's just me, but as I read Tufte's "The Cognitive Style of PowerPoint," I couldn't help but feel that it was directed at me, especially between the ages of eleven and fifteen.

VISUAL ARGUMENTS BLOG  (Understanding Visual Rhetoric in Digital Writing Environments.)

Mary E.

Updating your company's logo: prepare to hit or miss

In Richard and Davis's article " "Decorative Color as a Rhetorical Enhancement on the World Wide Web", the authors say "Omnipresent on the World Wide Web, decorative logos appeal both to ethos and pathos because they attempt to generate a positiv

Posters featuring the slogan Keep Calm and Carry On, once distributed throughout London during World War II, have seen resurgence in popularity. The iconic design is recognized by its recognized by the capital lettering set against a bold red backdrop with a crown atop the text.

April 8th, 2013

To Display, or Not Display, Data that is the Question?

When choosing to represent data in graphical form there are many options one has at hand. There are pie charts, Gantt charts, bar charts, line graphs, linear regressions, normal distributions, and countless others; the list really is endless.

In "Understanding Visual Rhetoric in Digital Writing Environments," Hocks discusses the importance of transparency when creating digital and visual documents.

Since media technology has advanced past the typewriter, the capabilities of visual, and eventually digital, rhetoric using images have grown exponentially. By appealing to different human attitudes and emotions, digital images have the ability of persuasion and gaining compliance alike.

After reading the article “The rhetoric of black, white and red: Responsibility and aesthetics to persuade with color” by Jose Luis Caivano and Mabel A. Lopez the section on ritual and religious persuasion and intimidation stood out the most.

Despite my better judgment I watched the Academy of Country Music (ACM) Awards show on CBS last night. The band Little Big Town performed their “Your Side of the Bed” song with interesting theatrics.

The song is a slow-moving traditional ballad with predictable lyrics.

Often referred to as graffiti, tagging, or more negatively as vandalism, street-art has been around for 40ish years as it was birthed in the 70 but only gained a real popularity in the mid-80’s.

The colors black, white, and red have been associated with human feelings since the beginning of time.

I couldn't help but wonder, when the class was viewing those videos on Wednesday and debating what counts as being scholarly, if we aren't a bit biased.

Edward Tufte’s The Cognitive Style of PowerPoint lobbies some legitimate criticisms. The medium of visual presentations has always been one that I have found difficult to approach, execute, or understand.

Blog Archive
Contributors
Loading
Dynamic Views theme. Powered by Blogger. Report Abuse.