This got me thinking of the melting
pot that is the United States and what a difficult job it must be for people in
advertising, marketing, and promotions. To consider all of the associations
that all of our cultures have here in the United States must be a difficult
task. So why don’t we see more black and white in advertising? I think these
are effective especially when a firm or a business is going for an elegant and
mature feel to their ad. Such ads
could be for jewelry, fragrance, banks, lawyers, liquor etc. I think black and
white would be the better to portray those feelings and let others put there
own colors into the ad. The
colorful ads would be best for targeting youth that need to be fun and
energetic.
I found a few examples here for
fragrance and liquor but I think that black and white be used more. This could
save the people in advertising, marketing, and promotions a black headache and
have the consumers fill in their own colors into the images while still being a
very effective ad.
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