Students and technical guidelines
As I read Jo Mackiewicz’s article “What Technical Writing Students Should Know About Typeface Personality”, one little phrase caught my eye.
“Students, after all, are not bound by corporate style manuals” (pg. 2).
This made me laugh a little.
Typeface Fail
Typeface fail
I came across this picture when looking at different typefaces successes and failures and I found this one from the Arthur's Fresh Juice Company. They choose and interesting typeface for their "Pom Plus" juice bottle. I find it hard to not to see it to say something else.
Kress and van Leeuwan and Western Horseman
I have always liked the covers of Western Horseman magazines. I am a long time subscriber and enjoy the images and quality of the front covers. I am using this opportunity to apply the Kress Van Leewan tool to the January 2013 cover of Western Horseman.
Given, Ideal, New, Real
The theory that revolves around the concept of the given, ideal, new, and real is one that I consistently sea whenever I look at an advertisement. It’s a rhetorical theory that is evident it not just current adds but older ones as well. For example, the add below is an old coca cola advertisement.
1Misuse of Typefaces
In the article “What Technical Writing Students Should Know About Typeface Personality,” Mackiewicz quotes Burmark as saying that “certain fonts are out of place in certain situations.” I feel like the importance of typeface choice is greatly overlooked when people are trying to create an effective
Meta-Discourse on Composition and Visual Design
Reading Images: The Grammar of Visual Design (the book for which there may or may not be a link to hidden in the shared class folder), gets into some fascinating stuff right around Chapter 6, "The Meaning of Composition." In class, we only touched on the major hypothesis, that of the Given/New, Ide
Over-analyzing typeface?
Maybe it’s just me, but when we were looking at the different styles of political ads, I couldn't really tell the difference between a “good” or “bad” campaign poster. I felt like I was looking at a slideshow of posters that were all variations of the same thing.
Why visual rhetoric has come to stay
One thing that has stuck with me from the readings so far this semester was the Phillips articles claim that advertising has steadily relied more and more on images to sell products.
1Understanding the Rhetorical Situation
According to the Oakland Museum of Californication, the poster shown below is an political adaptation of the renowned Vietnam-War-era photograph by Eddie Adams, of a Vietnamese police chief executing a Vietcong operative.
The Anatomy of Typefaces
The Anatomy of Typefaces
In the article by Jo Mackiewicz, there was quite a bit of information presented, but only one section that seemed particularly applicable.
Does type font really sway an audience in all circumstances?
Specifically dealing with Tone, as covered by Kostelnick and Roberts in chapter 4, I feel that some of it is quite obvious while other points are fuzzy to me.
Typeface Choices
Joe Mackiewicz article What Technical Writing Students Should Know About Typeface Personality describes the importance of typeface in a document as a form of visual rhetoric.
1Cover Art as Rhetoric
In the passage Representing MacBeth: A Case Study in Visual Rhetoric, Hanno Ehses explores the challenges of designing a document intended to represent a body of text, specifically movie posters and books.
Graffiti and Visual Rhetoric
When I read the article on marketing theory by Phillips and McQuarrie and Ehses' Macbeth article, both brought graffiti to mind, especially pieces by the notorious British street artist, Banksy.
Page Composition: Are Kress and van Leeuwen Correct?
For the past few class periods we have been working with the ideas of Kress and van Leeuwen, and the idea that Western page composition remains relatively similar across all mediums. This is of course the given/new, ideal/real, and the center/margin discussion.
Color Issues
Is the first part of this sentence easily distinguishable from the second part?
The first part of this sentence is probably distinct from the second part.
Our textbook talks about using color, and it comes up a lot in class assignments, especially ones that require a graph.
Elementary Document Design
I'm talking about Kostelnick and Roberts chapter 4: Linear Components, people.
February 13th, 2013
Visual Rhetoric: Stellar Typography
After being exposed to the Ron Paul advertisement, with its use of extreme typography and graphics, I immediately was reminded of a video I watched once.
American Spi(ri)t
Reading the chapter on perception and design reminded me of a shirt that I have. This shirt was printed by musician Alexander Spit, and features a picture of his iconic flag he brings to every live show.
