Words really are not necessary when considering the message contained in this picture. Kostelnick and Roberts would point to the use of familiar icons, and a delivery system that would pull in previous experiences. This is, at it's basic level no different from an instruction found on a paper denoting separation  But what interests me more than why I understand it is why just this image has changed me.

After viewing this image I knew that the dam needed to go. And that changed was prompted by the image alone. So there must have been some rhetoric somewhere, but where? Aristotle's big three all come up dry here. Other than the quality of the graffiti  there is nothing inspiring trust in the message giver. In fact that they chose to deface something might actually reduce their ethos in some people's eyes. Logos is completely absent; one cannot actually cut this damn. Maybe if information on the damn, that is is defunct and provides no benefit but inhibits the migration of salmon, had been included it would have made a good argument. Pathos, if any, has the most pull here. I feel that this damn should go down, even if i don't know why. However, the specifics on where and hos pathos are used is a mystery. To see where it might come from I'll draw on other interpretations of visual rhetoric.

Ehses tried to bring in new verbiage by applying understood terms from rhetoric in written works to visual works. The one that work the best in this situation is hyperbole. The "cut here" symbol has been expanded far outside of its normal use to become a more symbol of the act of destroying the damn. This symbol is what I connected to emotionally, and is really lies at the base of my decision. Does this mean that all of Ehses new tools for rhetorical discussion follow the route of pathos? Perhaps. It's had to escape the use of pathos in visual rhetoric, the lack of content in most visual pieces has the composer limited in the amount of wiggle room he has to convince his audience. So the chance that Pathos, arguably the easiest appeal to use in this case could lead to Ehses' tool describing mostly pathotic appeals.

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