I have always liked the covers of Western Horseman magazines. I am a long time subscriber and enjoy the images and quality of the front covers. I am using this opportunity to apply the Kress Van Leewan tool to the January 2013 cover of Western Horseman.
The magazine definitely makes use of the centre of the cover. The image of the horse and cowgirl dominate the centre and right of centre. The dog at the bottom is nice addition for readers. The cover designer really knows the audience of the magazine and that most horse owners also love dogs.
The ideal/real elements on the left side of the cover hold true form with the large bold lettering for the “Get it in Gear “feature article. Readers will get  information in the article from an expert (which is ideal) and the nitty-gritty address label, date and website url is listed. http://annhanson.com/event/40694/january-2013-western-horseman-cover
The cover does not have new information on the right side as Kress and Van Leewen charge unless the image of a cowgirl versus a cowboy is considered new. Perhaps many of the magazines subscribers would find the cowgirl image “contestable” or “at issue” as Kress and Van Leeuwen write in Reading Images. The magazine uses the very top of cover to introduce new information on veterinarian decline which fits into the Kress and Van Leeuwen page composition tool.
The covers of Western Horseman magazine are deep, authentic and beautiful. Always. A visual rhetoric analysis of the monthly magazine reminds me of the consistent quality and appealing art in the pages.
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