Figures of contrast- I think we see figures of contrast every day and yet we don’t recognize them. We make fun of some of the ones we are fully aware of.

Hanno H. J. Ehses defines the antithesis as the juxtaposition of contrasting ideas for example, "By the time the wallet is empty, life will be full" Another way of looking at this or thinking about this is "Do you see the glass as half empty or do you see it as half full?" It is a question that juxtaposes the contrasting idea.
“Give me liberty or give me death.” (Patrick Henry) “Ask not what your country can do for you, but what you can do for your country.” (President John F. Kennedy)

If you can think of more, I ask you to reply and leave your examples.

www.buzzle.com/examples
Visually we juxtapose or see it every day. But we never think of the word “juxtapose”. We think of options or choices. We think of organization and order.  Juxtapose is a big word to use to replace, “compare two or more things or ideas”. White milk or chocolate milk? On the rocks or straight up? We have choices we have to think about whether we see them as pictures, read them as words, or hear them as words. They all make us think. 




In typography we have choices that are placed before us.



 

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