Clouds of Words in the Sky


The album cover from Lone's album Ecstasy and Friends, has one of the most interesting uses of typography I have ever seen. At first glance you may not even notice that the white crack down the blue background spells out the artist name, but if you look closely you can see the LONE just slightly bolder than the rest of the crack. The fact that it is hanging in the sky also makes it resemble a cloud as well. This being said, this is an effective use of typography for the audience. The cloud of letters floating over the empty body of water is fitting for the sound of Lone's music, his calming electronic mid-tempo sounds have a summery feel to them, which makes you long for days lying on the beach staring at the clouds. This choice of typography shows artistic interpretation of the music, which is welcome on album covers. I say this with support from Mckiewicz "Given the importance of thoughtfully selecting both verbal and visual elements, [composers] should be able to make informed decisions about typeface and its contribution to rhetorical effect." In this situation the artist most definitely listened to the music of the album first, then determined the audience, then captured the mood that they thought would fit best rhetorically for the situation, and I agree with their judgement.
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