Typeface fail
I came across this picture when looking at different typefaces successes and failures and I found this one from the Arthur's Fresh Juice Company. They choose and interesting typeface for their "Pom Plus" juice bottle. I find it hard to not to see it to say something else.
I came across this picture when looking at different typefaces successes and failures and I found this one from the Arthur's Fresh Juice Company. They choose and interesting typeface for their "Pom Plus" juice bottle. I find it hard to not to see it to say something else.
I have always liked the covers of Western Horseman magazines. I am a long time subscriber and enjoy the images and quality of the front covers. I am using this opportunity to apply the Kress Van Leewan tool to the January 2013 cover of Western Horseman.
Maybe it’s just me, but when we were looking at the different styles of political ads, I couldn't really tell the difference between a “good” or “bad” campaign poster. I felt like I was looking at a slideshow of posters that were all variations of the same thing.
One thing that has stuck with me from the readings so far this semester was the Phillips articles claim that advertising has steadily relied more and more on images to sell products.
According to the Oakland Museum of Californication, the poster shown below is an political adaptation of the renowned Vietnam-War-era photograph by Eddie Adams, of a Vietnamese police chief executing a Vietcong operative.
The Anatomy of Typefaces
In the article by Jo Mackiewicz, there was quite a bit of information presented, but only one section that seemed particularly applicable.
In the article by Jo Mackiewicz, there was quite a bit of information presented, but only one section that seemed particularly applicable.
Joe Mackiewicz article What Technical Writing Students Should Know About Typeface Personality describes the importance of typeface in a document as a form of visual rhetoric.
When I read the article on marketing theory by Phillips and McQuarrie and Ehses' Macbeth article, both brought graffiti to mind, especially pieces by the notorious British street artist, Banksy.
For the past few class periods we have been working with the ideas of Kress and van Leeuwen, and the idea that Western page composition remains relatively similar across all mediums. This is of course the given/new, ideal/real, and the center/margin discussion.
Is the first part of this sentence easily distinguishable from the second part?
The first part of this sentence is probably distinct from the second part.
Our textbook talks about using color, and it comes up a lot in class assignments, especially ones that require a graph.
The first part of this sentence is probably distinct from the second part.
Our textbook talks about using color, and it comes up a lot in class assignments, especially ones that require a graph.